Top PMM Skills, Structures & Mistakes to Avoid in 2025, & More [Product Marketing Digest #30]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the thirtieth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: Competitive Positioning & Buyer Enablement AMA with Talya Heller
Most positioning sounds the same. Most sales assets collect dust. And most buying processes are full of friction.
But it doesn’t have to be this way…
For this week’s AssetMule Office Hours, we’re doing a live AMA with Talya Heller G. 💡, Founder of Down to a T and specialist in competitive positioning, customer-centric sales assets, and buyer enablement.
She’s helped dozens of GTM teams turn their positioning from generic to differentiated and sales assets from unused into deal accelerators.
Join us to learn:
🔹 When to revisit your positioning (and how to do it right)
🔹 How to build sales assets that actually get used
🔹 What “enabling buying” looks like in practice
🗓 Wednesday, May 7
🕚 11am PT / 2pm ET
🎥 Live on LinkedIn
RSVP 👇
Insights for Product Marketers
🎯 Mastering B2B Product Marketing in 2025 & Beyond
In this must-watch video, Miriam Melo (ex-Salesforce, Cisco, Yext, and Plex Systems) breaks down what it takes to thrive as a B2B product marketer in today’s high-growth landscape. Whether you’re leading a full team or flying solo, Miriam shares actionable insights on:
The top skills and competencies PMMs need in 2025
How to structure effective product marketing teams
Smart ways to collaborate with sales and product as a solo PMM
Common mistakes single PMMs make—and how to avoid them
🎥 Packed with real-world advice and frameworks, this is your playbook for leveling up in modern B2B product marketing.
Rahim Kaba of Gartner shares a new study he co-authored with David Yockelson, Alan Antin, and Jennifer Singleton on what product marketing will look like in 2030—and how it’s being reshaped by emerging tech, evolving buyer behavior, and new GTM strategies.
Product Marketing Jobs
📍 Product Marketing Manager, Product Enablement at Stripe (United States)
💰 $143.3K/yr - $214.9K/yr | Remote | Full-time
-
📍 Senior Product Marketing Manager, AI at LaunchDarkly (San Francisco Bay Area)
💰 Remote | Full-time
-
📍 Founding Product Marketing Manager at Pivotal Partners (United States)
💰 Remote | Full-time
-
📍 Product Marketing Manager, AI Studio at Asana (San Francisco, CA)
💰 $176K/yr - $232K/yr | Hybrid | Full-time
-
📍 Product Marketing Manager at Aptos Labs (Palo Alto, CA)
💰 Remote| Full-time
Episode 127: Winning Together: The Secret to Happy, High-Performing Teams
In this episode of #TheGTMPack podcast, we sit down with Russ Laraway, author of When They Win, You Win, to unpack the leadership habits that drive engagement, unlock potential, and create thriving workplace cultures.
From lessons in the Marines to building top-performing sales orgs at Google and Twitter, he shares why caring deeply is a competitive advantage—and how managers can lead with clarity, coaching, and heart.
A few key takeaways:
💡 Employee engagement drives performance: Companies with highly engaged teams see higher productivity, better quota attainment, improved retention, and stronger financial outcomes.
💡 Leadership is the unlock: Managers who provide clarity, coaching, and care—backed by employee feedback—play a critical role in creating engaged, high-performing teams.
💡 Culture starts with caring: Beyond metrics, employees want to feel genuinely valued. A human-centered approach to leadership fosters motivation, trust, and long-term success.
#Leadership #EmployeeEngagement #WorkplaceCulture #PeopleFirst #WhenTheyWinYouWin #GTMLeadership #HighPerformingTeams