Tips for Founding/Solo PMMs, Agentic GTM, & More [Product Marketing Digest #35]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the thirty-fifth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: AMA: What it’s really like to be a founding/solo PMM
🧠 Thinking about taking on a founding or solo PMM role?
It’s one of the most high-impact and high-pressure jobs in tech. You set the strategy, build the assets, enable the team, and somehow still ship the launch.
During this week’s AssetMule Office Hours, we’re bringing back a crowd-favorite panel from April’s Product Marketing Masterclass event:
AMA: What it’s really like to be a founding/solo PMM
📅 Wednesday, June 11th
⏰ 11–11:30am PT
📍 Live on LinkedIn
Moderated by Jorge Soto (Co-Founder of AssetMule), with panelists:
🎤 Allison Rona 👷♀️ (Fractional Director of Product Marketing at Petvisor, INFI)
🎤 Jacqueline Crespo (GTM & Product Marketing Advisor at Refugio)
🎤 Justin Dorfman (Co-Founder & CEO of AssetMule)
We’ll dig into:
✅ How to thrive as the first PMM
✅ Where to focus in your first 90 days
✅ Tools, frameworks, and AI workflows to scale yourself
✅ How to avoid burnout (and make a case for more help)
If you’re in or considering a founding/solo PMM role, this is 30 minutes you won’t want to miss.
RSVP 👇
Insights for Product Marketers
Julia Nimchinski says most GTM teams are asking the wrong AI question—it's not about how to use AI, but whether their GTM model still works in an AI-native world. AI isn’t just a tool; it’s the new operating condition, reshaping speed, cost, and execution. This shift demands Agentic Scaling—a GTM architecture where software acts, learns, and executes autonomously across key jobs like churn prevention, demand gen, and pricing. As the middle layer compresses, human value shifts to the edge—where stakes are high and structure fails. The next GTM curve won’t be won by adoption, but by re-architecture. Join her June 26 AI Practice Session to see how.
In the latest episode of AWS Show and Tell – Gen AI, learn how to build your first multi-agent app using Strands Agents and the Model Context Protocol (MCP). Follow a step-by-step guide to create a personal assistant that leverages built-in tools, custom Python functions, and agent collaboration.
Product Marketing Jobs
📍Product Marketing Manager, Model Context Protocol at Anthropic (San Francisco, CA | New York City, NY)
💰 $255K/yr - $320K/yr
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📍Product Marketing Manager at Albi (Oak Brook, IL)
💰 See Post
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📍 Principal Product Marketing Manager, AI at Hightouch (Buffalo-Niagara Falls Area)
💰 $150K/yr - $185K/yr | Remote | Full-time
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📍 Principal Product Marketing Manager, AI & Integrations (US Remote Available) at Splunk (California, United States)
💰 See Post
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📍Principal Technical Product Marketing Manager, AI at Atlassian (New York, NY)
💰 $155.9K/yr - $231K/yr | Remote | Full-time
Episode 133: From Spreadsheet Hell to LinkedIn Inbox Zen: Building Kondo to Fix B2B Messaging
In this episode of #TheGTMPack podcast, we sit down with Mitchell Tan Co-Founder & CEO at Kondo, based in Los Angeles, CA. Mitchell shares his journey from frustrated go-to-market professional to successful SaaS entrepreneur.
After years of struggling with LinkedIn's inadequate messaging interface while managing outreach campaigns, Mitchell decided to build the solution he desperately needed - a tool that brings email-like organization and functionality to LinkedIn messaging.
The discussion covers why LinkedIn has become an essential B2B sales channel, the specific pain points that drove Mitchell to create Kondo, and how the platform is helping sales professionals transform their LinkedIn outreach from chaotic spreadsheet management into streamlined, organized workflows.
A few key takeaways:
💡 The Problem: Mitchell built Condo after experiencing frustration managing LinkedIn outreach at a startup, where teams would miss important replies and resort to complex spreadsheets to track conversations - a problem he waited years for someone else to solve before building it himself.
💡 Why LinkedIn Works for B2B Sales: LinkedIn messaging achieves 30-50% reply rates (10-100x better than cold email) because it provides instant credibility through profiles, has no deliverability issues, and supports rich media formats like videos and voice notes that feel more human than traditional email outreach.
💡The Solution: Condo transforms LinkedIn messaging into an email-like experience with features like labels, reminders, archiving, and multiple organized inboxes - allowing sales professionals to create mini-CRMs and sales funnels directly within LinkedIn without needing to add every prospect to their main CRM system.
#linkedin #b2b #sales #productmarketing #pmm #sales #gtm #salesenablement #ceo #ai #startup #founder