The Technical PMM, Digital Sales Rooms, & More [Product Marketing Digest #25]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the twenty-fifth issue of the Product Marketing Digest formerly TheGTMPack Newsletter.
We decided to focus on delivering insights, job listings, and other valuable information to product marketers looking to be the best at their craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: 📣 How to Create a Digital Sales Room Using AssetMule
Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto.
Discover the easiest way to create a lightweight Digital Sales Room & supercharge your sales process!
We’ll be showcasing:
✅ Setting up a Digital Sales Room in minutes
✅ Best practices for sharing sales assets with buyers
✅ How to track buyer engagement & drive deal momentum
Bring your questions - we’ll wrap up with a live Q&A!
Don’t miss out. RSVP here: 👇🏾
Insights for Product Marketers
Eran Kinsbruner breaks down the five key metrics for measuring technical product marketing success in 2025, including revenue and pipeline contribution, product adoption, content effectiveness, sales enablement impact, and brand positioning.
Yi Lin Pei says PMMs must think like growth marketers by mapping their efforts to key growth levers, aligning strategies to measurable outcomes, and connecting activities across the funnel to avoid invisibility and drive impact.
Jim Rembach discusses his takeaways from interviewing Anne Slough on the B2B Digital Marketer Podcast. He found that Digital Sales Rooms streamline sales, personalize buyer interactions at scale, provide engagement insights, enhance sales-to-customer success transitions, and integrate seamlessly into existing tech stacks to optimize the sales process.
Product Marketing Jobs
📍 Product Marketing Lead, Members at HoneyBook (San Francisco, CA)
💰 $136,000 - $165,000 | Hybrid
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📍 Product Marketing Manager at Greenlight Guru (Located near the Indianapolis, Atlanta, Chicago, OR Boston areas)
💰 $100,000 - $120,000 | Remote | Full-time
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📍 Product Marketing Manager at Malwarebytes (United States)
💰 Remote | Full-time
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📍 Product Marketing Manager at Outreach (Atlanta, GA)
💰 $81K/yr - $115K/yr | Hybrid | Full-time
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📍 Senior Product Marketing Manager at Outreach (Atlanta, GA)
💰 $117K/yr - $130K/yr | Hybrid | Full-time
Episode 122: Scaling Product Marketing: Team Growth, Strategy, & Marketing to Developers
In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at Ryze Consulting based in San Francisco, CA.
In this conversation, we dig into:
💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.
💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discipline.
💡 Strategies for marketing to technical audiences, particularly developers, with effective tactics and channels.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM