Stop Competing on Features, Build Moats, & Master AI [Product Marketing Digest #44]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the forty-fourth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
Insights for Product Marketers
Stop competing on features. Start building moats.
In today’s SaaS world, feature parity is table stakes. Wes Bush shares 15 powerful moats that create real, lasting advantage - from user experience and network effects to switching costs and founder brand.
A few highlights:
UX moat: Delight users with intuitive, seamless design.
Network effects: Make your product more valuable as more people use it.
Switching costs: Deep integrations that make it hard to leave.
Founder brand: Leverage the credibility and trust of leadership to stand out.
The key? Don’t build them all at once - pick 1–2 to master, then layer more as you grow.
What moats are you building?
Your weekend AI crash course for GTM leaders
AI skills are becoming table stakes in tech: Shopify mandates reflexive AI use, Canva made it everyone’s job, and Zapier wants 100% AI fluency. Job posts requiring AI have jumped 14x in two years.
Kyle Poyar shares his mini-MBA, heavily inspired by Aakash Gupta, to help you catch up fast:
101: Take ChatGPT beyond the basics
201: Learn “vibecoding” for rapid prototypes
301: Use deep research tools like Gemini and Perplexity
401: Build your own AI agent
Electives: AI avatars and agent teams
Skip the tuition - master AI for GTM this weekend.
Product Marketing Jobs
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📍 Sr. Product Marketing Manager, Software & Services, eero Marketing at Amazon (San Francisco, CA)
💰 Full-time
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📍 Product Marketing Director, Paid Messaging at Meta (San Francisco, CA)
💰 $232K/yr - $296K/yr | Full-time
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📍 Senior Product Marketing Manager at Relay (San Francisco, CA)
💰 Remote | Full-time
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Episode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AI
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences.
They dive into:
-Why technical audiences are skeptical of marketing - and how to earn their trust
-How to market security solutions without fluff (and avoid credibility traps)
-The role of analysts, peer validation, and technical proof in enterprise buying decisions
-Best practices for competitive positioning without falling into feature wars
-How product marketers can support sales teams during enterprise security reviews
-The future of AI adoption in the enterprise and its security implications
If you’re in B2B product marketing, sales, or security, this is a playbook on how to communicate with the most skeptical audiences.
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