Product Marketing Digest #8
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the eighth issue of the Product Marketing Digest formerly TheGTMPack Newsletter.
We decided to focus on delivering insights, job listings, and other valuable information to product marketers looking to be the best at their craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
Office Hours: 💵 How to Create Sales Proposals That Engage and Convert Buyers
Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto.
This session will cover how product marketers, sales reps, &/or sales ops can create sales proposals that engage & convert buyers.
We’ll also answer any questions you have during a live Q&A.
RSVP below: 👇🏾
Insights for Product Marketers
Marc Kenigsberg says alignment is a critical skill for Product Marketing Managers (PMMs), enabling them to unify product, sales, customer success, and marketing teams around shared goals for cohesive strategy execution. By setting clear goals, fostering communication, and celebrating shared successes, PMMs ensure that each team works in sync, ultimately delivering a consistent customer experience and stronger results.
Aphrodite Brinsmead says partner marketing, or co-marketing, enables companies to expand reach, boost credibility, and share resources by collaborating on joint campaigns and integrations. While larger organizations may have dedicated teams for this, product marketers can support by aligning messaging, educating internal teams, and ensuring cohesive promotion strategies for successful outcomes.
Ex-Google PMM Henry Wang says Product Marketing Managers (PMMs) should focus on three core metrics to drive success: brand awareness, demand generation (MQLs), and conversion rates. Tracking shifts in brand perception, generating qualified leads, and supporting sales with effective collateral can help optimize marketing initiatives and boost business impact.
Product Marketing Jobs
📍 Product Marketing Manager at Authentic8 (United States)
💰 $120K/yr - $180K/yr | Remote | Full-time
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📍 Product Marketing Lead at Vimeo (New York, NY)
💰 $135K/yr - $205.5K/yr | Remote | Full-time
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📍 Heroku Product Marketing, Sr Lead at Salesforce (Miami, FL)
💰 $136K/yr - $225.5K/yr | Hybrid | Full-time
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📍 Product Marketing Manager (Platform/Solution Marketing) at Paylocity (United States)
💰 $103K/yr - $139K/yr | Remote | Full-time
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📍 Product Marketing Manager at Retool (United States)
💰 $177,100 - $167,700 USD | Hybrid | Full-time
Episode 47: What are the key issues product marketers face when engaged in sales enablement?
In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into:
💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done?
💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them?
💡 How to set expectations with sales & customer success on how to work with PMMs
#b2b #pmm #productmarketing