PMM Hacks, Interactive Demos, & PMM Career [Product Marketing Digest #17]

Check out this week's PMM insights, open job listings, exclusive content, & other goodies!

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Feb 04, 2025

Welcome to the seventeenth issue of the Product Marketing Digest formerly TheGTMPack Newsletter.

We decided to focus on delivering insights, job listings, and other valuable information to product marketers looking to be the best at their craft.

You will receive an issue delivered to your inbox every week containing content from across the web!

⏱ Office Hours: 👀 How to see WHO is viewing your assets

Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto.

Think about it...your sales assets have been dropping hints. Are you listening?

We're gonna show you how to use AssetMule for signal-based selling 🙃

Tracking intent signals isn’t new—but the latest tech & insights have completely changed the game for sellers & PMMs.

Now, you can see signals like 👇🏾

😏 Your champion’s boss just checked out your one-pager.
🤨 Someone from Procurement is lurking on your pricing sheet.
👀 The CFO just reviewed your proposal.

And yet… you’re still waiting on that email reply that might never come.
Stop guessing. Say hello to Signal-Based Selling.

With AssetMule, your sales assets don’t just sit there—they report back.
📡 Embed tracking pixels from Vector 👻, RB2B, & Warmly, to know exactly who’s engaging.

🔔 Get real-time Slack alerts so your reps can strike while the iron’s hot.
Because deals aren’t closed with random follow-ups.

They’re won with intel, timing, & the power to act on buyer signals.

Bring your questions - we’ll wrap up with a live Q&A!

Don’t miss out. RSVP here: 👇🏾

RSVP NOW!

Insights for Product Marketers

Henry Wang breaks down his chat with Zach who transitioned from a career in visual effects to product marketing at NVIDIA by strategically leveraging his communication skills, industry knowledge, and passion for computer graphics. His journey highlights the power of storytelling, persistence, and positioning oneself effectively to break into a new field.

Read Full Article

Image preview — Credit: Michele Nieberding

Michele Nieberding shares how Steven Peters recommends how Use RowsX and ChatGPT to quickly analyze G2 reviews and extract key insights like sentiment, use cases, and value propositions—saving hours of manual work. This method helps refine messaging based on real customer feedback, making your content more impactful. 🚀

Read Full Post

Natalie Marcotullio and the Navattic team created an interactive demo to highlight key takeaways from their latest report, making it easy for skimmers to grasp the main insights. If you don’t have time to read the full report, this guided walkthrough is for you!

Check Out Natalie's Post