PMM Career Advice, Key GTM Metrics, & 2025 Trends [Product Marketing Digest #15]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the fifteenth issue of the Product Marketing Digest formerly TheGTMPack Newsletter.
We decided to focus on delivering insights, job listings, and other valuable information to product marketers looking to be the best at their craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: 🚀 How to build a one-pager that CONVERTS
Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto.
🚨 Product marketers! Stop sending outdated, static PDFs. 🚨—If your "one-pager" is just a boring, text-heavy file attachment, you’re doing your sales team (& your prospects) a disservice.
Modern sales collateral needs speed & interactivity to stand out. Think clickable demos (by Storylane or Navattic), embedded videos (recorded with Loom or Vidyard), & live calendars (from HubSpot or Calendly)—experiences that actually engage & move prospects closer to a yes.
Your one-pager should be an interactive experience, not a snooze-fest. 🛠️
Ready to ditch the PDF graveyard & upgrade your one-pager game?
Bring your questions - we’ll wrap up with a live Q&A!
Don’t miss out. RSVP here: 👇🏾
Insights for Product Marketers
Over the past two months, Devon O'Rourke has been recruiting for 8 product marketing roles and noticed key trends for job seekers: speed is crucial—apply early by setting alerts and keeping your resume updated; social proof, like LinkedIn recommendations and connections, gives you an edge; polished resumes and LinkedIn profiles reflect professionalism and alignment; and preparing 10-15 measurable project examples can significantly elevate your interview performance.
Sangram Vajre says many CEOs struggle to align on key GTM metrics, not due to a lack of understanding, but because they're inundated with distracting functional metrics. Check out the deck below for more details on the 8 metrics GTM leaders cannot ignore:
Excited for 2025, Stacey-Lee Wright shares 3 key trends shaping Product Marketing: AI-driven personalization will set new expectations; sharing product content upfront will become a critical competitive edge; and increasingly collaborative go-to-market strategies will make Product Marketing central to organizational alignment. It’s a challenging yet promising year ahead!
Product Marketing Jobs
📍 Senior Product Marketing Manager, Competitive Intelligence at Okta (Washington, DC)
💰 Remote | Full-time
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📍 Product/Marketing Manager, Water & Wastewater at ZwitterCo (Woburn, MA)
💰 Remote | Full-time
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📍 Product Marketing and Sales Manager at CatchProbe Intelligence Technologies (San Francisco, CA)
💰 Remote | Full-time
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📍 Product Marketing Manager at LEEDARSON (Bentonville, AR)
💰 On-site | Full-time
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📍 Product and Content Marketing Manager at Unframe AI (United States)
💰 Remote | Full-time
Episode 111: Bridging Marketing and Sales: Building Trust, Authority, & Results
In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel.
In this conversation, we dig into:
💡 How a marketer should determine the buyer journey
💡 Developing a sales enablement strategy from a marketing/product marketing point of view
💡 Recommended sales asset types for sales reps trying to build trust & authority & more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast