New Marketing Workflows, AI-Native Employees, & More [Product Marketing Digest #38]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the thirty-eighth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
Insights for Product Marketers
Paul Stansik lays out a high-impact, AI-powered content workflow that most CMOs aren’t using—but should be. It starts with using tools like Gong and ChatGPT to identify high-intent customer questions from real sales calls, then builds a structured process to turn that insight into deeply resonant content.
By combining SME interviews, AI-assisted drafting, and thoughtful editing prompts, marketers can generate blog posts, sales assets, and repurposable content in record time. The kicker? You can knock out a month’s worth of marketing in just one day.
See the exact prompts and steps Paul uses to make this magic happen below 👇🏾
Elena Verna shares her eye-opening experience joining Lovable, an AI-native startup that’s scaled to $80M ARR in just 7 months with only ~35 employees. The secret? Not just AI-powered products, but AI-native people—employees who default to using AI to build, ship, and solve problems independently.
Unlike traditional tech orgs burdened by process and handoffs, AI-native teams move with speed, autonomy, and ownership, making failures cheap and learning fast. This shift is rendering coordination-heavy roles and non-technical managers obsolete, ushering in a new era of leaner, faster, and flatter companies.
👉 Read the full piece to see why the AI-native employee is the new 10x team.
Product Marketing Jobs
📍Product Marketing Director at Nielsen (New York, NY)
💰 Remote | Full-time
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📍Founding Product Marketing Director at Render (United States)
💰 $210K/yr - $285K/yr | Hybrid | Full-time
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📍 Product Marketing - Associate Director / Director at Veeva Systems (Boston, MA)
💰 Remote | Full-time
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📍 Product Marketing Director at Veeva Systems (New York, NY)
💰 $125K/yr - $200K/yr | Remote | Full-time
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📍Product Marketing Director, Data Science/AI/ML at Domino Data Lab (United States)
💰 Remote | Full-time
Episode 135: Sales Confidence, Open Source GTM, and Winning Developer Trust
In this episode of #TheGTMPack podcast, we sit down with Aleksandra Mitroshkina, a product marketing leader based in Istanbul, who helps SaaS companies grow their share in saturated markets.
Aleksandra brings a unique lens to product marketing, shaped by her early career in sales and product development.
She’s especially passionate about Sales Enablement, go-to-market strategy for Open Source products, and applying agile methodologies to the PMM discipline.
In this conversation, we dive into what it takes to market to skeptical developer audiences, how to turn open source users into paying customers, and why measuring sales confidence might be one of the most underrated tools in your go-to-market toolkit.
Key takeaways:
💡 From Sales to PMM: How a Cross-Functional Background Builds Better Marketers Aleksandra shares how her experience in both sales and product development has made her a more well-rounded product marketer. Understanding how deals are won and how products get built gives her a clear edge when it comes to positioning, enablement, and cross-functional collaboration.
💡 Marketing Open Source Products Requires a Different Playbook Selling to developers isn’t about splashy campaigns or hard sells. Aleksandra explains why trust, community, and education are crucial when marketing open source, and how product marketers can meet developers on their terms.
💡 Sales Confidence as a PMM KPI Measuring sales confidence helps PMMs understand how well sales teams are enabled and where the gaps are. Aleksandra walks through how to run these surveys effectively, what questions to ask, and how to use the results to improve alignment, training, and ultimately—revenue.
#productmarketing #pmm #salesenablement #opensource #gtmstrategy #agilemarketing #productmarketer