More SEO Tips, What Microsoft’s Recent Layoffs Really Means, & More [Product Marketing Digest #40]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the fortieth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
Insights for Product Marketers
Gaetano Nino DiNardi says AI Mode is about to become the default Google search experience—and it’s going to radically upend SEO and content marketing.
As his buddy Gianluca Fiorelli outlines in a must-read piece, Google is moving fast toward a hyper-personalized, memory-based, AI-driven interface that replaces traditional search as we know it.
Key takeaways:
-Expect up to a 50% drop in CTR as AI answers take over.
-Citations and brand mentions will matter more than backlinks and rankings.
-Passage-level relevance becomes the new battleground.
-The old ways—link building, 101 content, rank tracking—are on their way out.
SEO must adapt to probabilistic, AI-native discovery models that simulate user intent in real time.
The future of search is conversational, personalized, and AI-powered—and most marketers aren’t ready.
👉 Read the full breakdown by Gaetano and more from Gianluca here:
Microsoft’s layoffs weren’t about AI—they were about accountability.
In a powerful post inspired by a tweet from Harry Stebbings, David Fox breaks down a critical shift happening in B2B sales: The generalist AE is being phased out. Not by AI, but by better, sharper, more strategic sellers.
🔑 Here’s the core message:
Spray-and-pray selling is dead. The AEs who survive and thrive are business-savvy, customer-obsessed, and partner deeply with SEs.
The new playbook:
Read 10-Ks. Study earnings calls.
Know the why and why now—in business terms.
Speak in outcomes, not features.
Partner with SEs to demo how it’s done.
Use AI to prep smarter, faster, deeper.
And sales leaders? They're using AI to spot who’s strategic and who’s just busy—and coaching accordingly.
🧠 TL;DR:
In 2025, the best sellers aren’t getting replaced by AI. They’re getting replaced by people who know how to use it—and who operate like trusted business advisors.
👉 Read David’s full post here to get ahead of the curve:
Product Marketing Jobs
📍 Senior Product Marketing Manager at Braze (New York, NY)
💰 $166.9K/yr - $185.4K/yr | Hybrid | Full-time
-
📍 Senior Product Marketing Manager at Render (San Francisco, CA)
💰 $212K/yr - $290K/yr | Hybrid | Full-time
-
📍 Consumer Product Marketing Manager at Meta (San Francisco, CA)
💰 $128K/yr - $186K/yr | Full-time
-
📍 Senior Product Marketing Manager at Pave (New York, NY)
💰 Full-time
-
📍 Senior Product Marketing Manager at Swooped (United States)
💰 $140K/yr - $165K/yr | Remote | Full-time
🎙️Episode 137: Why Every Product Marketer Needs a Journalism Mindset
In this episode, Justin Dorfman is joined by Shoshana Kordova, Founder & Lead Product Marketer at Peel Product Marketing (based in Israel), and a 3x founding PMM.
Together, they unpack why customer insights are the secret weapon behind great product marketing—and why so many teams skip the step that matters most.
🔍 What you'll learn:
💡 How Shoshana transitioned from journalism to PMM
💡 The underrated power of curiosity in GTM roles
💡 Why being a founding PMM is equal parts chaotic and thrilling
💡 How to actually do customer research, even with CS gatekeepers Shoshana’s go-to framework: Product marketing is where product capabilities meet market needs.
She also shares tactical guidance on building a repeatable customer interview pipeline, what makes a PMM impactful in early-stage startups, and how to align internal teams around insights—not just outputs.
🎙️ Subscribe to this channel for more GTM content 👋 Connect with Shoshana on LinkedIn
📥 Get Shoshana’s playbook via PMM Jetpack - DM her on LinkedIn for details
#productmarketing #startups #foundingPMM #customerinsights #GTM #marketingpodcast