Mastering Customer Interviews, Case Study Advice, & More [Product Marketing Digest #31]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the thirty-first issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: How to turn customer interviews into go-to-market gold
🗓️ Wednesday, May 14
🕚 11am PT / 2pm ET
📍Live on LinkedIn
Customer interviews are one of the most powerful tools in product marketing.
But most teams don’t have a system for running them well or using the insights effectively.
For this week’s Office Hours, we’re welcoming Shoshana Kordova ✏️—a 3x founding PMM, former journalist, and expert in customer-insights-driven GTM.
She’ll be walking through her Customer Insights Template and showing you how to build a repeatable process for:
📣 Improving messaging with your customer’s own words
📈 Shaping roadmap and ICP refinement with real-world feedback
🧠 Turning interviews into sales enablement, testimonials, and positioning
Whether you're building sales content, fine-tuning your positioning, or dialing in your ICP, this 30-minute session will help you get there faster with insights that actually matter.
RSVP 👇
Insights for Product Marketers
Aarushi Singh says most case studies fail not because they’re bad, but because they’re treated as one-off assets—when in reality, they should be broken down into flexible, tagged proof points that reps can use across many sales moments.
Andrea Wunderlich reimagines GTM not as a funnel but as a dynamic, feedback-driven system—structured yet flexible—that aligns company messaging with real market signals, captured in her new Cowpath-style GTM field guide.
Product Marketing Jobs
📍 Senior Product Marketing Manager, Growth at VSCO (San Francisco, CA)
💰 Remote | Full-time
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📍 Partner Product Marketing Manager (Japan, Remote) at Lensa (Japan, Remote)
💰 Remote | Full-time
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📍 Senior Product Marketing Manager at Samsara (San Francisco, CA)
💰 Remote | Full-time
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📍Principal Product Marketing Manager at Vendia (San Francisco, CA)
💰 Full-time
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📍 Sr Product Marketing Manager at Oracle (Redwood City, CA)
💰 On-site| Full-time
Episode 128: PMM Survival Tips: From Reactive Requests to Proactive Enablement
In this episode of #TheGTMPack podcast, we sit down with Michele Nieberding, Director of Product Marketing at Treasure Data, based in Reston, Virginia. This episode explores how a background in sales can give product marketers a major edge, from building better relationships with sales teams to creating more effective enablement materials.
The conversation covers strategies for managing last-minute requests, what truly makes a great sales asset, and how PMMs can bridge the gap between what sales actually needs and what marketing typically delivers. Plus, a peek into some practical “Product Marketing Hacks” you can start using today.
A few key takeaways:
💡 Bridging Sales and Product Marketing: The hosts discuss how their backgrounds in sales have become a unique advantage in product marketing, especially when it comes to understanding sales reps' needs, building empathy, and aligning go-to-market efforts.
💡 Turning Reactive into Proactive: They dive into the common challenge of last-minute sales requests, sharing strategies for setting boundaries, improving collaboration, and shifting toward a more strategic, proactive approach to sales support.
💡 What Sales Really Needs: The conversation explores the anatomy of a great sales asset, common misalignments between marketing and sales, and how PMMs can better serve sales through practical enablement and evolving content strategies.
#ProductMarketing #SalesEnablement #PMM #GTM #Sales