Getting Scrappy ABM with it, Demand Gen Tips, & More [Product Marketing Digest #28]

Check out this week's PMM insights, open job listings, exclusive content, & other goodies!

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Apr 22, 2025

Welcome to the twenty-eighth issue of the Product Marketing Digest.

Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.

You will receive an issue delivered to your inbox every week containing content from across the web!

⏱ Office Hours: How to build an ABM program with your existing tech and team

Think you have to spend hundreds of thousands on fancy tech and a large team to build a high-impact Account-Based Marketing program?

Think again.

Mason Cosby and his team at Scrappy ABM have helped their clients build practical, no-nonsense ABM plays that have sourced over $20M and delivered 15X ROI—all with their existing tech and team.

And during this week’s AssetMule office hours, he’s going to answer all our questions on how you can do this too.

Want to learn how to trade expensive tech-heavy strategies for a repeatable revenue-driving ABM program in just 6 months?

RSVP 👇

RSVP Now!

Insights for Product Marketers

Kaylee Edmondson says if she were Head of Demand Gen at a $1M–10M ARR SaaS selling to non-technical SMB buyers with a $50k monthly budget, her playbook would include an educational content ecosystem, community partnerships, and a simplified conversion path. Check out the details below ⬇️

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Kyler Verney says most companies treat case studies like PR, but the ones that actually drive pipeline are story-driven, pain-point-focused, skim-friendly conversion assets delivered at the exact moment the buyer needs proof it works for them.

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