ChatGPT Prompts, Messaging Masterclass, & More [Product Marketing Digest #39]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the thirty-ninth issue of the Product Marketing Digest.
Here’s your weekly dose of insights, job listings, and resources to uplevel your product marketing craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: Get clear on your messaging with Zach Messler
🚨 Most messaging misses the mark.
It’s too vague. Too complicated. Or so generic it could belong to anyone.
That’s why we’re excited to welcome Zach Messler 🤘👊💥😎 to this week’s AssetMule Office Hours to walk us through his Message Clarity framework—a proven approach to explaining what you do, why it matters, and how it’s different…in a way that actually resonates.
What we’ll cover:
✅ Why even great teams struggle to explain what they do clearly
✅ The biggest messaging mistakes (and how to fix them)
✅ How to balance clarity and differentiation
✅ Where to start if you’re revisiting your messaging today
🗓️ Wednesday, July 9th
🕚 11–11:45am PDT
📍 Live on LinkedIn
Whether you’re a founder, product marketer, or GTM leader—this is 45 minutes you don’t want to miss.
Grab your spot + bring your questions 👇
Insights for Product Marketers
Sachin Jha shares 15 ChatGPT prompts to save you 15 hours a week.
Instead of writing messaging docs, launch posts, and battlecards from scratch, start with these short, powerful prompts and customize them. You can:
Analyze competitors
Rewrite positioning
Build personas
Draft onboarding emails
Create battlecards
Launch product updates
Extract customer insights
Generate SEO ideas
…and more.
Each prompt is crafted to be direct and effective—just plug, tweak, and go.
Want the full prompt guide with examples?—Comment PROMPTS and he’ll DM you the link.
Bottom line: It’s not just that you use AI—it’s how you prompt.
Richard King says AI is everywhere—but with so many tools, it’s easy to waste time on the wrong ones. The Product Marketing Alliance community tested 100+ AI tools across the PMM lifecycle to cut through the noise.
In this post he breaks down pre-launch tools that help with:
Competitive intelligence – Stay on top of pricing, product, and messaging changes in real-time.
Market research – Instantly synthesize reviews, spot trends, and analyze market dynamics.
Segmentation – Go beyond job titles; segment based on needs, behaviors, and pain points.
Personalization – Generate persona-specific messaging fast, without rewriting from scratch.
Win/loss + positioning – Extract insights from sales calls, feedback, and CRM notes—automatically.
⚡ These tools are designed to move the business forward—not just fill a tech stack.
💡 BTW, PMA’s Advanced PMM Certification now includes AI modules for senior PMMs ready to evolve their strategy.
👉 Access the full article to see the tool lists and visuals.
And if something’s missing, join the conversation in the comments on LinkedIn:
Product Marketing Jobs
📍Founding Product Marketing Director at Render (San Francisco, CA)
💰 $210K/yr - $285K/yr | Hybrid | Full-time
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📍Product Marketing Director at Veeva Systems (New York, NY)
💰 $125K/yr - $200K/yr | Remote | Full-time
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📍 Product Marketing Director, Paid Messaging at Meta (New York, NY)
💰 $232K/yr - $296K/yr | Full-time
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📍 Product Marketing Director, Marketplace at The Knot Worldwide (New York, NY)
💰 Contract
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📍Product Marketing Director at Voxel (San Francisco, CA)
💰 Hybrid | Full-time
Episode 136: Why First Time Founders Skip Positioning (And Pay the Price Later)
In this episode of #TheGTMPack podcast, we sit down with Gaspard Pastural, a Paris, France-based positioning and messaging specialist whose company, Purple Oceans, helps early-stage B2B SaaS founders clarify their market position before scaling.
Gaspard brings a unique perspective, having transitioned from growth marketing to strategic positioning after realizing that without proper messaging, even the best growth tactics fall flat.
He specializes in helping founders navigate the crucial transition from broad market exploration to focused positioning that drives sustainable growth.
In this conversation, we explore why first-time founders struggle with positioning, the myth of category creation, and how to differentiate without competing on features and price.
Key takeaways:
💡 Why First-Time Founders Skip Positioning (And Second-Time Founders Don't) Gaspard explains the pattern he sees: first-time founders want to jump straight into growth tactics, while experienced founders know that strong positioning is the foundation for sustainable scaling. Learn why this strategic work becomes essential after the initial "spray and pray" phase.
💡 The Purple Ocean Strategy: Finding Your Niche in Crowded Markets Forget about creating new categories—Gaspard argues it's nearly impossible and often counterproductive. Instead, he introduces the concept of the "purple ocean": finding underserved segments within existing, proven markets where you can become the obvious choice.
💡 The Hardest Part Isn't Getting Customers—It's Letting Them Go One of the most challenging aspects of building SaaS isn't customer acquisition, it's having the discipline to churn customers who aren't the right fit. Gaspard walks through why this decision is crucial for long-term success and how to use data to make these tough calls.
💡 Relevance Beats Features Every Time Buyers don't choose the "best" software—they choose the most relevant solution for their specific situation. Learn how to position your SaaS as the obvious choice for a specific use case rather than trying to compete feature-by-feature.
#productmarketing #pmm #positioning #messaging #saas #startups #gtmstrategy #differentiation #productmarketer
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