🎯 ABM Madness! [Product Marketing Digest #10]
Check out this week's PMM insights, open job listings, exclusive content, & other goodies!
Welcome to the tenth issue of the Product Marketing Digest formerly TheGTMPack Newsletter.
We decided to focus on delivering insights, job listings, and other valuable information to product marketers looking to be the best at their craft.
You will receive an issue delivered to your inbox every week containing content from across the web!
⏱ Office Hours: How to create ABM landing pages using AssetMule
Come kick it with us for our weekly AssetMule office hours, hosted this Wednesday at 2pm ET by our Co-Founders Justin Dorfman & Jorge Soto.
📚 This session will teach how to create ABM landing pages using #AssetMule.
🎯 Account-Based Marketing (ABM) is a HIGHLY targeted approach to B2B marketing where a business focuses its marketing & sales efforts on a specific set of high-value accounts rather than a broad audience.
The goal is to create personalized experiences & communications tailored to the unique needs & pain points of each account (& personas), treating them almost as individual markets.
We’ll also answer any questions you have during a live Q&A.
RSVP below: 👇🏾
ABM Insights for Product Marketers
A year after launching Scrappy ABM, Mason Cosby’s goal of simplifying ABM for B2B leaders caught the attention of Entrepreneur Media and picked up his content. Their article explains how small businesses can effectively implement ABM using low-cost tools, personalized content, and a focus on high-value accounts without breaking the bank.
*[Video] Alisha Lyndon shares info about Momentum ITSMA's 2025 ABM benchmarks revealing ABM's growing impact, with 32% of 2024 revenue expected from ABM accounts and increased adoption of diverse strategies. Advancements in Gen AI and martech are driving innovation, enabling firms to embed ABM deeper into their go-to-market approaches.
*[Video] Justin Rowe says building an effective ABM list requires practical criteria over aspirational logos, ensuring you're equipped to serve the target audience. By analyzing intent triggers, technographics, and factors like employee count, industries, and marketing channels, you can create a focused and impactful list.
Product Marketing Jobs
📍 Founding Product Marketing Manager at Pivotal Partners (United States)
💰 Remote | Full-time
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📍 Associate Product Marketing Manager, Niantic Studio and Niantic Scaniverse at Niantic, Inc. (Palo Alto, CA)
💰 $130.5K/yr - $145K/yr | Hybrid | Full-time
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📍 Product Marketing Manager (hybrid) at Profisee (Alpharetta, GA)
💰 Hybrid | Full-time
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📍 Group Product Marketing Manager, Advertising Solutions (Quests) at Discord (Los Angeles, California, United States)
💰 $218K/yr - $240K/yr | Remote | Full-time
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📍 Product Marketing Manager, Jira at Atlassian (Austin, TX)
💰 $116.6K/yr - $172.8K/yr | Full-time
Episode 104: Scaling An ABM War Room
In this episode of #TheGTMPack podcast, we interview Julia Winn, Fractional CMO at Castle HR, former Head of Marketing at Air Traffic Control based in Mill Valley, California.
In this conversation, we dig into:
💡 Tips for marketers on effectively deploying ABM campaigns
💡 How to scale an account-based marketing (ABM) war room
💡 Advice for GTM leaders on cultivating a positive culture at a startup & more!
#abm #b2b #marketing #cmo #accountbasedmarketing